AI in Accounting: Leveraging Artificial Intelligence to Transform Accounting Practices

Artificial Intelligence (AI) is revolutionizing the accounting field by enhancing efficiency, accuracy, and strategic decision-making. As businesses increasingly adopt AI technologies, accounting professionals must adapt to new tools that automate routine tasks such as data entry, financial reporting, and auditing, while also generating valuable insights for strategic financial planning.

This curated collection investigates the practical applications of AI, including machine learning, natural language processing, and robotics, and how these technologies enhance functions like audit and assurance, fraud detection, and predictive analytics. Through case studies and real-world examples, the book showcases how AI can streamline operations, improve compliance, and optimize decision-making in the financial world.

Furthermore, the book contributes to the field by addressing both the opportunities and challenges AI presents, offering strategies for overcoming technical, ethical, and regulatory hurdles.

Technological Innovation and Sustainability for Business Competitive Advantage highlights business problems faced by institutions in a scientific way, finding possible practical solutions. Contributing to setting and improving business theories and practices and encouraging scientific research in technological innovation and sustainability, volumes activate dialogue between academics, practitioners and individuals and provide recommendations to improve institutions.

Hala Zaidan is an Assistant Professor of Accounting in the School of Business- the University of Jordan.

Yaser Allozi is an Assistant Professor of Accounting at the University of Jordan, Amman, Jordan.

Ra’ed Masa’deh is a Professor of Management Information Systems at the University of Jordan, Jordan.