Achieve Brand Integrity: Ten Truths You Must Know to Enhance Performance and Increase Company Profits

Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity reveals actionable insights gained from many years of working with executives of leading organizations who have built profitable work cultures where employees are truly focused on living (doing) the company brand. Regardless of how creative and direct your company's marketing is, it won't be successful unless employees can (and do) deliver upon the brand promises made. Brand Integrity is the point where your company achieves its desired brand image while reaching business results; when employees, customers, partners, and the market understand, believe, and experience that you are who you say you are.

Gregg Lederman is the founder of Brand Integrity Inc., a leading provider of business strategy and employee performance systems. Clients work with Gregg and Brand Integrity to define and execute performance-based strategies that drive culture transformation through brand alignment initiatives and updated leadership practices. Brand Integrity has worked with many of today's leading companies including Wegmans Food Markets, Inc., Hallmark Cards, Inc., Erickson Retirement Communities, PAETEC Communications, Duke Energy, Frito-Lay, American Red Cross and many more. Gregg delivers keynote and interactive presentations at companies and at industry conferences across the country where he is consistently rated among the very best speakers by the audiences he addresses. He also teaches the Achieving Brand Integrity process as an adjunct faculty member to MBA students at the University of Rochester's William E. Simon Graduate School of Business Administration.