Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing (Contributions to Management Science)
Language: English
Published by Springer, 2022
Series: Book 193 of 214 - Contributions to Management Science
- Hardcover
- New
Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
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1st ed. 2022 edition NO-PA16APR2015-KAP.
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- Title
- Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing (Contributions to Management Science)
- Publisher
- Springer
- Publication year
- 2022
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3030931307
- ISBN 13
- 9783030931308
- Series
- Book 193 of 214: Contributions to Management Science
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
"Synopsis" may belong to another edition of this title.
About the Author
Petr Weinlich is a researcher in the Department of Informatics, Technical University of Liberec (Czech Republic). He has both academic and professional experience, and has participated in many marketing projects both as an art director and a designer. He specializes in multimedia, web design, and creative marketing content.
"About the title" may belong to another edition of this title.
Books Puddle
Woodside, NY, U.S.A.
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