The Acorn Method: How Companies Get Growing Again

If you’re responsible for the growth of your organization—as a founder, C-suite executive, or a change agent—you know the landscape is changing. Mature companies invest 10x more than VCs but are growing slower than before. To create real, lasting growth, you’ll need a new mindset, one that borrows from not just the startup world, but also the natural world. Similar to how oak trees regenerate by dropping acorns that become new trees, you need to grow new lines of business within your existing organization. You need to learn how to build a forest—not just a bigger tree.

Henrik Werdelin specializes in applying lessons from startups to existing businesses to get them growing again. In The Acorn Method, he shows you how to create, implement, govern, and scale new business within your organization. You’ll get the step-by-step process, the philosophy behind it, as well as case studies of businesses that have grown using this method. By learning how to create “acorns” in your business, you’ll create longevity and ensure that other trees don’t grow quicker and steal your sunlight.