Designed for the two-semester Applied Calculus course, this graphing calculator-dependent text uses an innovative approach that includes real-life applications and technology such as graphing utilities and Excel spreadsheets to help students learn mathematical skills that they will draw on in their lives and careers. The text also caters to different learning styles by presenting concepts in a variety of forms, including algebraic, graphical, numeric, and verbal.

Targeted toward students majoring in business economics, liberal arts, management and the life & social sciences, Calculus Concepts, 4/e uses real data and situations to help students develop an intuitive understanding of the concepts being taught. The fourth edition has been redesigned for clarity and to emphasize certain concepts and objectives.

New! The chapter openers have been updated with new Chapter Applications and a greater emphasis placed on the chapter objectives. A NAVG (numeric, algebraic, verbal, and graphical) compass icon indicates places in the text where a concept is demonstrated through multiple representations. The feature helps students recognize connections between different representations and fosters students who possess alternative learning styles. Spreadsheet and Graphing Calculator Activities afford students the opportunity to use technology as they learn difficult calculus concepts. Section Activities reinforce concepts by presenting students with actual data and real-world problems that require independent thinking to solve. End-of-chapter Projects are optional group assignments that allow students practice composing reports and giving oral presentations.

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