Actionable Web Analytics: Using Data to Make Smart Business Decisions

Shane Atchison
Global CEO
POSSIBLE

As CEO of POSSIBLE, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He continues his advocacy for creating meaningful, effective visitor-centric digital strategies.

Shane speaks frequently at events around the world and is a LinkedIn Influencer where he writes, interviews and shares his opinions

Follow him on Twitter @ShanePOSSIBLE


Jason Burby
President, Americas
POSSIBLE
As President of the Americas Regions for the digital agency POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.

Jason speaks frequently about helping marketers take advantage of data to make smarter business decisions and improve the success of their organizations. 
 

Follow him on Twitter @JasonBurby