Actionable Web Analytics: Using Data to Make Smart Business Decisions
Language: English
Published by Sybex, 2007
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 4.91
Quantity: 3 available
Add to basketItem description from seller
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a culture of analysis inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions--and many more--using their decade of experience in Web analytics.
Seller Inventory # 00039757835
- Title
- Actionable Web Analytics: Using Data to Make Smart Business Decisions
- Author
- Jason Burby
- Publisher
- Sybex
- Publication year
- 2007
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470124741
- ISBN 13
- 9780470124741
"Synopsis" may belong to another edition of this title.
About the Author
Global CEO
POSSIBLE
As CEO of POSSIBLE, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He continues his advocacy for creating meaningful, effective visitor-centric digital strategies.
Shane speaks frequently at events around the world and is a LinkedIn Influencer where he writes, interviews and shares his opinions
Follow him on Twitter @ShanePOSSIBLE
Jason Burby
President, Americas
POSSIBLE
As President of the Americas Regions for the digital agency POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.
Jason speaks frequently about helping marketers take advantage of data to make smarter business decisions and improve the success of their organizations.
Follow him on Twitter @JasonBurby
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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SBYB, Inc.
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