As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.

About the Author

Shane Atchison
Global CEO
POSSIBLE

As CEO of POSSIBLE, Shane leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the Internet and its impact on their business. He continues his advocacy for creating meaningful, effective visitor-centric digital strategies.

Shane speaks frequently at events around the world and is a LinkedIn Influencer where he writes, interviews and shares his opinions

Follow him on Twitter @ShanePOSSIBLE

Jason Burby
President, Americas
POSSIBLE
As President of the Americas Regions for the digital agency POSSIBLE, Jason is responsible for leading the long-term stability and growth of the region. Jason has 20+ years experience in digital strategy. He is a long-time advocate of using data to inform digital strategies to help clients attract, convert and retain customers. Jason supports our clients and employees in driving new engagements and delivering great work that works.

Jason speaks frequently about helping marketers take advantage of data to make smarter business decisions and improve the success of their organizations.

Follow him on Twitter @JasonBurby

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