Activate the Third Space: How to Align, Communicate and Lead in a Hyper-Competitive World

What is the most profound challenge facing business today?

Inflation? Interest rates? Economic growth? No, these are exogenous and transitory issues. Supply chains? Shifting consumer demands? Think again. The most important obstacles inhibiting success are internal. Leaders are told to "burn bright"; instead, they burn out, feeling that the burden of success rests on their shoulders alone. Every organization must confront a trinity of issues, if it wishes to succeed in the 21st century:

The Disengagement Pandemic. Globally, only 1 in 5 employees is actively engaged in their work and committed to their company's success. A disengaged workforce impacts productivity, affects mental health and is estimated to cost the US economy more than $8 trillion annually.

Human 'Resources'. Companies proclaim, "People are our best resource!" but they do not walk the talk. Employees are treated as a cost and resource to manage, not as individuals with valuable inputs to share and careers to grow.

Miscommunication and misalignment. How many times have you embarked on a project, only to discover, months later, that you and your teammates have gone in different directions? Alignment snafus routinely cost companies money and time.

Activate the Third Space presents a clear, easy-to-implement model to foster engagement, promote clear communication and ensure alignment. Bill Cornwell's extensive experience facilitating corporate workshops and coaching senior leaders to reach their full potential provides the basis for a captivating tale that will transform modern organizations. Part fictional narrative, part intellectual discourse and field guide, Activate the Third Space presents a road map for how every employee, not just those in the C-suites, can take personal responsibility to ensure success.

Bill Cornwell is an expert in the art of asking questions. An executive coach to C-suite leaders, Bill's ground-breaking work developing the Enterprise Leadership Model is transforming the way organizations communicate, connect and grow in a hyper-competitive world. As the managing director of Cascade Consulting, he has coached and facilitated transformative workshops for leaders from organizations, big and small, including the Development Bank of Singapore, Estee Lauder, Exxon Mobil, Ford Motor, Procter & Gamble, Sanofi and public sector agencies. Recognized for creating the space for leaders and teams to feel confident with each other, Bill is a performance coach who enables professionals to overcome challenges, turn "awareness into action" and reach their full potential.

MICHAEL SWITOW is the managing partner of Switow Media LLP, a top-tier editorial consultancy that develops content for multi-media platforms, produces intelligent panel discussions from scratch and provides full-service book coaching and book development programs. Michael's commentary and financial reports have been featured across leading news platforms, including the Associated Press, NPR's Morning Edition, PRI's The World, Singapore's Money FM and Hong Kong's TVB. Michael earned a master's degree from Princeton University's School of Public and International Affairs. His first book, Taming the Mouse, recounts how a small Hong Kong theme park fought for survival and thrived in the face of competition from Disneyland. He is the founder of ONE (Singapore), a charity dedicated to Making Poverty History.