It is the business mantra of the highly competitive, rapidly changing '90s: you must manage yourself more efficiently, proactively and flexibly to achieve corporate success. Edmund J. Freedberg is a performance management consultant and he knows that truly "empowering" people means giving them the training and support they need to effectively self-manage. For a job to be done, the necessary potential and ability must be in place, and that potential has to be converted into performance. The "activation" of that potential is the prime responsibility of the self-manager.

In a clear and practical manner, based on proven strategies, Activation develops the critical performance equation.

About the Author

Dr. Edmund J. Freedberg's consulting firm, E.J. Freedberg Consultants Inc., specializes in performance management and has worked with a broad range of clients including IBM, Eastman Kodak, Canadian Imperial Bank of Commerce, Astra Pharmaceuticals, Ault Foods, DuPont, and NHL clubs. He created the "Self-Management System," a program that helps individuals transform potential into immediate performance - the basis of his book. A clinical psychologist by training, Dr. Freedberg and family live in Toronto.

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