Active Audience: A New Materialistic Interpretation of a Key Concept of Cultural Studies
Language: English
Published by Transcript-Verlag, 2012
- Softcover
- Used
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- Title
- Active Audience: A New Materialistic Interpretation of a Key Concept of Cultural Studies
- Author
- Jin, Huimin
- Publisher
- Transcript-Verlag
- Publication year
- 2012
- Condition
- Acceptable
- Binding
- Paperback
- Language
- English
- ISBN 10
- 383761896X
- ISBN 13
- 9783837618969
However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
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About the Author
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Midtown Scholar Bookstore
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