'Ad'Apting To Markets: Repackaging Commercials In Indian Languages
Language: English
Published by SAGE Publications Pvt. Ltd, 2015
- Softcover
- New
Seller: SMASS Sellers, IRVING, TX, U.S.A.SMASS Sellers
AbeBooks seller since February 22, 2022
Condition: New
US$ 33.19
Quantity: 5 available
Add to basketItem description from seller
Brand New, Softcover edition. This item may ship from the US or our Overseas warehouse depending on your location and stock availability.
Seller Inventory # SNTA-44321
- Title
- 'Ad'Apting To Markets: Repackaging Commercials In Indian Languages
- Author
- Srinivas C, Sunitha
- Publisher
- SAGE Publications Pvt. Ltd
- Publication year
- 2015
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9351502406
- ISBN 13
- 9789351502401
This book looks at what goes into localization of advertisements in Indian languages.
‘Ad’apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers’ product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic ‘translation’ that ‘localized’ ads involve.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Srinivas is the recipient of the Editors’ Choice Award from Home of Letters, Bhubaneswar. She has published research papers on advertising and media studies in peer-reviewed journals and is the author of Functionalism and Indian English Fiction: From Cradle to Grave. She has authored numerous poems. Apart from this, Dr Srinivas has also been a resource person for academic programmes organized by various institutions and universities.
"About the title" may belong to another edition of this title.
SMASS Sellers
IRVING, TX, U.S.A.
AbeBooks seller since February 22, 2022
Shipping rates within U.S.A.
| Item | 3 to 6 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
Payment methods
Store description
We sell Brand New University Textbooks to students at very affordable prices. All orders are shipped by Trackable methods only and the tracking number is available within 48 hours of placing the order. We also offer free shipping to USA, Canada and Europe and lowest shipping charges in other countries. We have multiple warehouses to save on the transit time.
Specialty
EDUCATIONAL TEXTBOOKSSeller's business information
SMASS Group LLC
1944 Loma Linda Dr
Irving, TX U.S.A. 75063
Terms of sale
We sell Brand New Textbooks requied for studies in the Univesity. We have been in this business for the past 14 years and we know how to keep our customers happy and satisfies by providing them the required course material and the most affordable prices.
Shipping terms
We ship all orders from our Multiple warehouses by Tracakble method only. We have tie up with Fedex, DHL, UPS and USPS for our logistics requirements. All tracking numbers are available within 48 hours of processing the order.