Adams Streetwise Small Business Start-Up: Your Comprehensive Guide to Starting and Managing a Business

Adams, Bob

ISBN 10: 1558505814 / ISBN 13: 9781558505810

Published by Adams Media, 2002

About this Item

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.

Seller Inventory # GWV.1558505814.VG

Bibliographic Details

• Title: Adams Streetwise Small Business Start-Up: Your Comprehensive Guide to Starting and Managing a Business
• Publisher: Adams Media
• Publication Date: 2002
• Language: English
• ISBN 10: 1558505814
• ISBN 13: 9781558505810
• Binding: Soft cover
• Condition: very_good

About this title

Synopsis

Packed with information, illustrations, graphs, forms, and worksheets, the Streetwise “RM” books provide everything business-people need to get up and running in the fast lane. Readers benefit from the expert advice of seasoned professionals in all areas of business, from motivating employees to marketing, building website traffic to financing.

Review

This layman's guide to establishing a small business not only explains the daunting challenge of getting started but helps readers through the even more intimidating processes necessary to keep the operation running. Packed with detailed instructions and colorful, illustrated examples, Small Business Start-Up is a neatly organized and easy-to-follow book. Even though Adams uses plainspoken language, he covers a comprehensive range of subjects, such as creating press kits, hiring strategies, the pros and cons of advertising mediums, and lessons in accounting. His advice is logical and straightforward, and will appeal mainly to those new to the world of business. He demonstrates that with enough foresight, knowledge, and self-motivation, it is possible to build a successful business--without a $50,000 MBA. --Cate Bick