Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It

Kurt Baumberger

ISBN 10: 055726569X / ISBN 13: 9780557265695

Published by lulu.com, 2010

About this Item

226 pages. 8.26x5.83x0.51 inches. This item is printed on demand.

Seller Inventory # zk055726569X

Bibliographic Details

• Title: Adapt Or Die: How The Internet Is Destroying Dealer Profits And What To Do About It
• Publisher: lulu.com
• Publication Date: 2010
• Language: English
• ISBN 10: 055726569X
• ISBN 13: 9780557265695
• Binding: Paperback
• Condition: Brand New
• Weight: 0.36 kilograms

About this title

Synopsis

The Internet is destroying Dealer profits. One look at a Dealership's financial statements shows Dealers need to change how they "go to market." Consumer-centric, insightful, implementation savvy, the author worked with Amazon, Dell, Best Buy, and others to build their E-Commerce businesses. Now, in this straightforward and revolutionary book, Baumberger shares his online retailing wisdom with the automotive industry. You'll see why old Dealership retail approaches won't work - and what simple, proven, profitable strategies exist today to get a jump on online solutions that will profitably drive sales in the next decade. Dealers will learn about how to stop customers from squeezing every nickel out of a deal, how to prevent implementing tactics in search of a strategy, how to build a "virtual foundation" for new, pre-owned, and fixed operations.