Adaptations in the Franchise Era re-evaluates adaptation’s place in a popular culture marked by the movement of content and audiences across more media borders than ever before. While adaptation has historically been understood as the transfer of stories from one medium to another—more often than not, from novel to film—the growing interconnectedness of media and media industries in the early twenty-first century raises new questions about the form and function of adaptation as both a product and a process. Where does adaptation fit within massive franchises that span pages, stages, screens, and theme parks? Rising scholar Kyle Meikle illuminates adaptation’s enduring and essential role in the rise of franchises in the 2000s and 2010s. During that decade-and-a-half, adaptations set the foundation for multiplexed, multiplied film series, piloted streaming television’s forays into original programming, found their way into audiences’ hands in apps and video games, and went live in theatrical experiences on Broadway and beyond. The proliferation of adaptations was matched only by a proliferation of adaptation, as fans remixed and remade their favourite franchises online and off-. This volume considers how producers and consumers defined adaptations—and how adaptations defined themselves—through the endless intertextual play of the franchise era.

About the Author

Deborah Cartmell is Professor of English and Associate Pro Vice-Chancellor, Research, at De Montfort University, UK. A founding member of many organisations (including Literature on Screen and the Association of Adaptation Studies), she is Secretary of the Council for College and University English. As well as being general editor of the Screen Adaptations series, in 2010 she authored Screen Adaptations: Jane Austen's Pride and Prejudice (2010).

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