Add to Cart! : A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India

Language: English

Published by LAP LAMBERT Academic Publishing, 2015

365936553X / 9783659365539

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - The retail landscape in India has undergone a stark metamorphosis over the years. Traditional 'Brick and Mortar' style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart'.

Seller Inventory # 9783659365539

Title
Add to Cart! : A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India
Author
Pradyut V. Hande
Publisher
LAP LAMBERT Academic Publishing
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
365936553X
ISBN 13
9783659365539
Item weight
107 grams
Dimensions
220x150x4 mm

AHA-BUCH GmbH

Einbeck, Germany

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AbeBooks seller since August 14, 2006

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