Add to Cart! | A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India

Pradyut V. Hande

ISBN 10: 365936553X / ISBN 13: 9783659365539

Published by LAP LAMBERT Academic Publishing, 2015

About this Item

Add to Cart! | A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India | Pradyut V. Hande | Taschenbuch | 60 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659365539 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.

Seller Inventory # 104729433

Bibliographic Details

• Title: Add to Cart! | A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2015
• Language: English
• ISBN 10: 365936553X
• ISBN 13: 9783659365539
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 107 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?