This item is printed on demand - it takes 3-4 days longer - Neuware -The retail landscape in India has undergone a stark metamorphosis over the years. Traditional 'Brick and Mortar' style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart' 60 pp. Englisch.

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Bibliographic Details

Title: Add to Cart!
Publisher: LAP LAMBERT Academic Publishing Apr 2015
Publication Date: 2015
Language: English
ISBN 10: 365936553X
ISBN 13: 9783659365539
Binding: Taschenbuch
Condition: Neu
Dimensions: 220 millimeters width by 150 millimeters height by 4 millimeters depth
Weight: 107 grams

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The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?

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