Title: Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2015
Language: English
ISBN 10: 1138965936
ISBN 13: 9781138965935
Binding: Soft cover
Condition: New

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Synopsis

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

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