Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
Language: English
Published by Routledge, 2014
Series: Book 8 of 28 - Routledge Library Editions: Marketing
- Hardcover
- Used
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- Title
- Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- Used; Like New
- Binding
- hardcover
- Language
- English
- ISBN 10
- 1138793663
- ISBN 13
- 9781138793668
- Series
- Book 8 of 28: Routledge Library Editions: Marketing
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Reuseabook
Gloucester, GLOS, United Kingdom
AbeBooks seller since June 24, 2014
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