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Bibliographic Details

Title: Adding Value (RLE Marketing): Brands and Marketing in Food and Drink (Routledge Library Editions: Marketing)
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138793663
ISBN 13: 9781138793668
Binding: hardcover
Condition: Used; Like New

About this title

Synopsis

An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

About the Author

Multivolume collection by leading authors in the field

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