Adding Value (RLE Marketing)
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 8 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Biblios, frankfurt am main, hessen, GermanyBiblios
AbeBooks seller since September 10, 2024
Condition: New
US$ 270.58
Quantity: 3 available
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pp. 368.
Seller Inventory # 1897778377
- Title
- Adding Value (RLE Marketing)
- Author
- Morgan Nicholas J. Jones Geoffrey G.
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138793663
- ISBN 13
- 9781138793668
- Series
- Book 8 of 28: Routledge Library Editions: Marketing
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
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Multivolume collection by leading authors in the field
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Biblios
frankfurt am main, hessen, Germany
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