Adding Value (RLE Marketing)
Language: English
Published by Taylor & Francis Group, 2014
Series: Book 8 of 28 - Routledge Library Editions: Marketing
- Hardcover
- New
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
AbeBooks seller since November 22, 2018
Condition: New
US$ 250.93
Quantity: 4 available
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pp. 368.
Seller Inventory # 2697778371
- Title
- Adding Value (RLE Marketing)
- Publisher
- Taylor & Francis Group
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1138793663
- ISBN 13
- 9781138793668
- Series
- Book 8 of 28: Routledge Library Editions: Marketing
An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.
"Synopsis" may belong to another edition of this title.
About the Author
Multivolume collection by leading authors in the field
"About the title" may belong to another edition of this title.
Books Puddle
New York, NY, U.S.A.
AbeBooks seller since November 22, 2018
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