Addressing Contemporary Challenges in the B2B Hospitality Sector

The hospitality industry is a cornerstone of global commerce, facilitating business relationships, conferences, events, and the exchange of ideas. However, in recent years, the B2B hospitality sector has faced unprecedented challenges that have altered the way businesses operate within this space. From the impact of the COVID-19 pandemic on travel and in-person meetings to the rise of virtual and hybrid event formats, companies in this sector have had to adapt quickly. Technological advancements, changing customer expectations, and a focus on sustainability influence how hospitality businesses engage with their B2B clients. As the industry evolves, further research into new strategies and innovations are required to meet the shifting demands and ensure the continued growth of business interactions within the hospitality sector. Addressing Contemporary Challenges in the B2B Hospitality Sector examines contemporary challenges in rapid adoption of technology, changing client expectations, sustainability pressures, and workforce issues. It offers actionable strategies for industry leaders to thrive in this evolving landscape. This book covers topics such as global business, value creation, and sustainability, and is a useful resource for business owners, computer engineers, data scientists, security professionals, academicians, and researchers.

Vipin Nadda I am currently serving as Senior Lecturer and Programme Manager (Tourism, hospitality, and Events) with University of Sunderland in London. A science graduate with MBA (Marketing), MTA (Tourism) and PhD (Tourism Management), I have more than twenty years of experience in academics and Industry. As an active researcher, I have authored and edited eight books, published more than thirty research articles, presented papers in various international conferences and published scores of book chapters. As an experienced academician, I have been Lecturing a variety of courses ranging from Sustainable tourism development, Service Marketing, International business environment to Service quality, International Tourism and Hospitality Management in the UK as well as overseas which echo my research interests as well. I am co-editor in chief for International Journal of Entrepreneurship, Management, Innovation and Development and have organised many international conferences