Adoption of Communication Technologies: A Study on Urban and Rural Women in India

Vinaya Kumar, C . Moses

ISBN 10: 3848488094 / ISBN 13: 9783848488094

Published by LAP LAMBERT Academic Publishing, 2012

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Bibliographic Details

• Title: Adoption of Communication Technologies: A Study on Urban and Rural Women in India
• Publisher: LAP LAMBERT Academic Publishing
• Publication Date: 2012
• Language: English
• ISBN 10: 3848488094
• ISBN 13: 9783848488094
• Binding: Paperback
• Condition: Like New
• Book Type: book

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Synopsis

Communication is an interactive process in which information, knowledge and skills are exchanged between information providers. In this process all citizens may be innovators, intermediaries and receivers of information and knowledge. The need to transfer or communicate information prompts the adoption of communication tool. Women need to have the necessary information for informed decision-making and the relevant skills to improve their livelihoods. Communication in this context is therefore a non-linear process. Although telephone was marketed primarily as business instrument, later it was appreciated by the women for social and personal ends. This research explores urban and rural gender differences in a developing nation like India, in telephone use and the social meaning of those differences and its implication for understanding the nexus of women and use of telephone-a gadget of communication technology.

About the Author

Dr.C.Moses Vinaya Kumar,Asst.Professor in Krishna University,India is a Doctorate in Journalism and Mass Communication.He worked in English dailies before teaching journalism in universities.His research covers the use of communication tools for empowerment by women communities.He has published articles in national and international journals.