Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Language: English
Published by Business Science Reference, 2021
- Hardcover
- New

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- Title
- Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
- Publisher
- Business Science Reference
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1799879593
- ISBN 13
- 9781799879596
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
"Synopsis" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
5-star seller
AbeBooks seller since March 25, 2015
Shipping rates from United Kingdom to U.S.A.
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