Title: Adoption and Implementation of AI in Customer Relationship Management (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Publisher: Business Science Reference
Publication Date: 2021
Language: English
ISBN 10: 1799879593
ISBN 13: 9781799879596
Binding: Book
Condition: New
Dimensions: 17.78 centimeters width by 2.54 centimeters height by 25.4 centimeters depth
Weight: 689 grams

About this title

Synopsis

Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

"About this title" may belong to another edition of this title.

Store Description

Visit Seller's Storefront

Seller's business information

RAREWAVES.COM LIMITED
Elsley Court, 20-22 Great Titchfield Street, London, W1W 8BE, United Kingdom

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Please note that we do not offer Priority shipping to any country.

We currently do not ship to the below countries:

Russia
Belarus
Ukraine
Israel

Please do not attempt to place orders with any of these countries as a ship to address - they will be cancelled.

Shipping rates from United Kingdom to U.S.A.

Shipping rates from United Kingdom to U.S.A.
Order quantity	60 to 60 business days	60 to 60 business days
First item	US$ 85.81	US$ 132.01

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.