- Softcover
- New
Seller: Basi6 International, Irving, TX, U.S.A.Basi6 International
AbeBooks seller since June 24, 2016
Condition: New
US$ 49.34
Quantity: 1 available
Add to basketItem description from seller
New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Seller Inventory # ABEOCT25-113593
- Title
- Advalue
- Author
- BUTTERFIEL
- Publisher
- Routledge
- Publication year
- 2003
- Condition
- Brand New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0750655011
- ISBN 13
- 9780750655019
Advalue is organised into four sections, according to where the advertising effect is to be seen:
* Company value effects
* Business performance effects
* Customer effects
* Brand effects
In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.
The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Basi6 International
Irving, TX, U.S.A.
AbeBooks seller since June 24, 2016
Shipping rates within U.S.A.
| Item | 3 to 6 business days | 5 to 14 business days |
|---|---|---|
| First item | US$ 0.00 | US$ 0.00 |
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Specialty
Educational and reference booksSeller's business information
Basi6 International LLC
1018 Camino Lago
Irving, TX U.S.A. 75039
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All orders shipped via FedEx or DHL and delivered to your doorstep within 3-5 days. We do not ship to P.O.Boxes and a proper street address must be provided to avoid any delays.