Advalue
Language: English
Published by Routledge, 2003
- Softcover
- New
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
AbeBooks seller since April 6, 2009
Condition: New
US$ 66.84
Quantity: 10 available
Add to basketSeller Inventory # 746449-n
- Title
- Advalue
- Author
- Butterfield, Leslie (EDT)
- Publisher
- Routledge
- Publication year
- 2003
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0750655011
- ISBN 13
- 9780750655019
Advalue is organised into four sections, according to where the advertising effect is to be seen:
* Company value effects
* Business performance effects
* Customer effects
* Brand effects
In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.
The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
GreatBookPrices
Columbia, MD, U.S.A.
AbeBooks seller since April 6, 2009
Shipping rates within U.S.A.
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