The Advanced Dictionary of Marketing: Putting Theory to Use [Hardcover] Dacko, Scott

Dacko, Scott

ISBN 10: 0199285993 / ISBN 13: 9780199285990

Published by Oxford University Press, 2008

About this Item

Hardcover with jacket. New book showing minor shelfwear. Never read, pages are clean and unmarked.

Seller Inventory # 12-0228-001-2145

Bibliographic Details

• Title: The Advanced Dictionary of Marketing: Putting Theory to Use [Hardcover] Dacko, Scott
• Publisher: Oxford University Press
• Publication Date: 2008
• Language: English
• ISBN 10: 0199285993
• ISBN 13: 9780199285990
• Binding: Hardcover
• Condition: As New
• Weight: 32 ounces
• Seller catalogs:
  • Social Studies

About this title

Synopsis

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

About the Author

Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.