The Advanced Dictionary of Marketing : Putting Theory to Use

Scott G. Dacko

ISBN 10: 0199285993 / ISBN 13: 9780199285990

Published by OUP Oxford, 2008

About this Item

nach der Bestellung gedruckt Neuware - Printed after ordering - This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications. Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

Seller Inventory # 9780199285990

Bibliographic Details

• Title: The Advanced Dictionary of Marketing : Putting Theory to Use
• Publisher: OUP Oxford
• Publication Date: 2008
• Language: English
• ISBN 10: 0199285993
• ISBN 13: 9780199285990
• Binding: Buch
• Condition: Neu
• Dimensions: 222W x 145H x 42D millimeters 222 millimeters width by 145 millimeters height by 42 millimeters depth
• Weight: 1049 grams

About this title

Synopsis

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

About the Author

Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.