2008. 1st Edition. Hardcover. This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification. Num Pages: 664 pages, black & white illustrations. BIC Classification: GBC; KJS. Category: (P) Professional & Vocational. Dimension: 221 x 162 x 47. Weight in Grams: 966. . . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: The Advanced Dictionary of Marketing: Putting Theory to Use
Publisher: Oxford University Press
Publication Date: 2008
Language: English
ISBN 10: 0199285993
ISBN 13: 9780199285990
Binding: Hardcover
Condition: New

About this title

Synopsis

This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.

Example entries include:

Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.

About the Author

Scott Dacko is a Lecturer in Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.

"About this title" may belong to another edition of this title.

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