Advanced Email Marketing : Using Email to Achieve Sales and Marketing Goals

Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.

So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue.

This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.

Jim Sterne produced the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction, and a consultant to Fortune 500 companies and Internet entrpreneurs. He focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships.

Sterne has written five other books, including Web Metrics: Proven Methods for Measuring Web Site Success, World Wide Web Marketing, and E-Mail Marketing.