Advanced Focus Group Research
Language: English
Published by SAGE Publications, Inc, 2001
- Hardcover
- New
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
AbeBooks seller since January 28, 2020
Condition: New
US$ 257.78
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- Title
- Advanced Focus Group Research
- Author
- Fern, Edward F.
- Publisher
- SAGE Publications, Inc
- Publication year
- 2001
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0761912487
- ISBN 13
- 9780761912484
Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
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GreatBookPricesUK
Woodford Green, United Kingdom
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