Advanced Introduction to the Experience Economy (Paperback)

Jon Sundbo

ISBN 10: 183910385X / ISBN 13: 9781839103858

Published by Edward Elgar Publishing Ltd, Cheltenham, 2021

About this Item

Paperback. Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the worlds leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.Key features include:Analysis of how experiences are replacing services and knowledge as a key driver for the economyDiscussion of the future of the experience economy and the impacts Covid-19 may have on thisDifferent perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781839103858

Bibliographic Details

• Title: Advanced Introduction to the Experience Economy (Paperback)
• Publisher: Edward Elgar Publishing Ltd, Cheltenham
• Publication Date: 2021
• Language: English
• ISBN 10: 183910385X
• ISBN 13: 9781839103858
• Binding: Paperback
• Condition: new

About this title

Synopsis

Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.

Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

Key features include:

• Analysis of how experiences are replacing services and knowledge as a key driver for the economy
• Discussion of the future of the experience economy and the impacts Covid-19 may have on this
• Different perspectives on the experience economy including ones from: evolutionary economics, micro-economics, psychology, marketing, innovation and production, sociology and digitalization.

Concise and invigorating, this Advanced Introduction will be a helpful read for marketing, economics, tourism, culture studies and management scholars looking for a stronger theoretical understanding of the experience economy. It will also be interesting to data science scholars, including those focusing on web and social media construction.

About the Author

Jon Sundbo, Professor of Business Administration and Innovation, Department of Social Sciences and Business, Roskilde University, Denmark