Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions series)
Language: English
Published by Edward Elgar Publishing, 2021
- Hardcover
- New
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
AbeBooks seller since March 25, 2015
Condition: New
US$ 141.87
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In English.
Seller Inventory # ria9781839106491_new
- Title
- Advanced Introduction to Sustainable Competitive Advantage in Sales (Elgar Advanced Introductions series)
- Author
- Chonko, Lawrence B.
- Publisher
- Edward Elgar Publishing
- Publication year
- 2021
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1839106492
- ISBN 13
- 9781839106491
- Item weight
- 1,000 grams
This unique Advanced Introduction offers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
Key features include:
- analysis of how sales leaders anticipate future events
- focus on sales leaders emphasizing long-term customer relationships rather than transactions
- discussion of how sales leaders have adopted the servant leadership philosophy in order to enhance the overall customer experience.
This Advanced Introduction will be a useful resource for scholars and advanced students studying marketing. Its focus on the qualities of sales leaders will also be beneficial for sales professionals interested in enhancing their customer relations skills.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Ria Christie Collections
Uxbridge, United Kingdom
AbeBooks seller since March 25, 2015
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