Advanced Marketing Management

D Renuka Devi (u. a.)

ISBN 10: 6209124364 / ISBN 13: 9786209124365

Published by LAP LAMBERT Academic Publishing, 2025

Advanced Marketing Management | D Renuka Devi (u. a.) | Taschenbuch | Englisch | 2025 | LAP LAMBERT Academic Publishing | EAN 9786209124365 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Seller Inventory # 134294944

Synopsis:

Marketing Management is a foundational text that provides a comprehensive overview of how companies create, deliver, and sustain value for customers in order to achieve business success. It combines strategic thinking with practical applications, offering insights into both classical and modern marketing practices. At its core, marketing is defined as the process of understanding customer needs, creating products and services that satisfy those needs, and building strong customer relationships to capture value in return. The book emphasizes the importance of customer-centric thinking and introduces marketing as both a science and an art. The book also discusses the importance of market segmentation, targeting, and positioning (STP). Segmentation divides the market into distinct groups of buyers with similar needs or behaviors. Targeting involves selecting the most attractive segments to serve, while positioning is about creating a distinct image of the brand or product in the minds of the target audience.

Bibliographic Details

Title: Advanced Marketing Management
Publisher: LAP LAMBERT Academic Publishing
Publication Date: 2025
Binding: Taschenbuch
Condition: Neu