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- Title
- Advanced Marketing Research
- Publisher
- Wiley
- Publication year
- 1994
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 1557865493
- ISBN 13
- 9781557865496
Advanced Marketing Research is a companion volume to Richard Bagozzi's Principles of Marketing Research. It is intended for students on advanced marketing research courses at the graduate and postgraduate levels and on executive programs.
Each chapter begins with a historical development of the topical area before moving on to advanced issues and coverage of latest developments. To aid students learning, questions and exercises are included throughout.
"Synopsis" may belong to another edition of this title.
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"About the title" may belong to another edition of this title.
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