Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

Urban, Glen L., Star, Steven H.

ISBN 10: 0138519404 / ISBN 13: 9780138519407

Published by Prentice Hall (edition 1), 1990

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0138519404-11-18

Bibliographic Details

• Title: Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
• Publisher: Prentice Hall (edition 1)
• Publication Date: 1990
• Language: English
• ISBN 10: 0138519404
• ISBN 13: 9780138519407
• Binding: Textbook Binding
• Edition: 1.
• Condition: Very Good

About this title

Synopsis

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

From the Publisher

Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.