Advanced Marketing Strategy: Phenomena, Analysis, and Decisions

Glen L. Urban, Steven H. Star

ISBN 10: 0138519404 / ISBN 13: 9780138519407

Published by Prentice Hall, 1990

About this Item

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ] Publisher: Prentice Hall Pub Date: 10/18/1990 Binding: Paperback Pages: 800 first edition.

Seller Inventory # 6850176

Bibliographic Details

• Title: Advanced Marketing Strategy: Phenomena, Analysis, and Decisions
• Publisher: Prentice Hall
• Publication Date: 1990
• Language: English
• ISBN 10: 0138519404
• ISBN 13: 9780138519407
• Binding: Soft cover
• Condition: Good

About this title

Synopsis

This book aims to present state-of-the-art marketing technology in a three-level decision and analysis framework, and to integrate case studies with the text. It provides a flow diagram for formulating marketing strategies, and offers case studies developed to provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex marketing strategy problems. There is also software support demonstrating the level of analysis, and an annual marketing plan.

From the Publisher

Using the language of professional marketers and an integrated managerial/analytic approach, this book covers marketing technology in a three-level theoretical framework supported with case studies.