Advanced Presentations by Design: Creating Communication That Drives Action

Andrew Abela

ISBN 10: 0787996599 / ISBN 13: 9780787996598

Published by Wiley, 2008

About this Item

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Bibliographic Details

• Title: Advanced Presentations by Design: Creating Communication That Drives Action
• Publisher: Wiley
• Publication Date: 2008
• Language: English
• ISBN 10: 0787996599
• ISBN 13: 9780787996598
• Binding: Paperback
• Condition: New

About this title

Synopsis

Advanced Presentations by Design overturns much of the conventional wisdom and practice for creating presentations. Based on over 200 research studies from the fields of communication, marketing, psychology, multimedia, and law, it provides fact-based answers to critical questions about presentation design, including how to adapt your presentation to different audience personality preferences, what role your data should play and how much of it you need, how to turn your data into a story, and how to design persuasive yet comprehensible visual layouts.

About the Author

Dr. Andrew Abela is an authority on designing presentations of complex and controversial information. He is currently an associate professor of marketing at the Catholic University of America in Washington, DC. He was the founding managing director of the Marketing Leadership Council, and is a former McKinsey and Company consultant. He provides presentation training and consulting to leading corporations and governmental agencies.