The volume represents a comprehensive survey of the skills needed to select, gather, organize, and present information to audiences in today's competitive mass media market. The authors assert that news media do not necessarily know the solutions to the many problems challenging our complex and dynamic social system, but the news media have the power and ability to set the agenda, to shift the spotlight of attention from one topic to another.

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Titles of related interest from Waveland Press: Brooks, Words' Worth: A Handbook on Writing and Selling Nonfiction (ISBN 9781577660958) and Mayeux, Broadcast News Writing and Reporting, Second Edition (ISBN 9781577661467).

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