Advanced Web Metrics with Google Analytics, 2nd Edition

Brian Clifton

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ISBN 10: 0470562315 ISBN 13: 9780470562314

Published by Sybex, 2010

Language: English

Condition: Used - Very good Soft cover

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Bibliographic Details

Title

Advanced Web Metrics with Google Analytics, 2nd Edition

Publisher

Sybex

Publication Date

2010

Language

English

ISBN 10

0470562315

ISBN 13

9780470562314

Binding

Paperback

Edition

2nd Edition

Condition

Very Good

Dust Jacket Condition

No Jacket

Seller catalogs

About this title

Synopsis

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.

This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.

Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API

Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.

About the Author

Brian Clifton, Ph.D., is an internationally recognized Google Analytics expert who consults on website performance optimization for global clients. As the former head of web analytics for Google Europe, Middle East, and Africa, he defined the strategy for adoption and built a team of pan-European product specialists. Brian speaks at industry conferences, writes regularly on his Measuring Success blog (www.advanced-web-metrics.com/blog), and wrote the first edition of this book.

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