Advances in Advertising Research IX: Power to Consumers
Language: English
Published by Springer Gabler, 2018
- Hardcover
- New
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
AbeBooks seller since January 6, 2003
Condition: New
US$ 179.18
Quantity: 2 available
Add to basketItem description from seller
368 pages. 8.27x5.83x1.20 inches. In Stock.
Seller Inventory # x-3658226803
- Title
- Advances in Advertising Research IX: Power to Consumers
- Author
- Cauberghe, Verolien (Edited by)/ Hudders, Liselot (Edited by)/ Eisend, Martin (Edited by)
- Publisher
- Springer Gabler
- Publication year
- 2018
- Condition
- Brand New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 3658226803
- ISBN 13
- 9783658226800
- Item weight
- 0.6 kilograms
- Series
- Book 5 of 6: European Advertising Academy
This book addresses challenges and opportunities in research and management related to new advertising and consumer practices in a converging media society. It specifically relates to the increasing power of consumers in the (digital) marketing process and discusses the challenges this may bring to advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 16th International Conference in Advertising (ICORIA) which was held in Ghent (Belgium) in June 2017. The conference gathered more than 160 participants from over 30 countries all over the world.
"Synopsis" may belong to another edition of this title.
About the Author
Verolien Cauberghe is Associate Professor of Marketing Communication at Ghent University, Belgium.
Liselot Hudders is Assistant Professor of Marketing Communication and Consumer Behavior at Ghent University, Belgium.
Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany."About the title" may belong to another edition of this title.
Revaluation Books
Exeter, United Kingdom
AbeBooks seller since January 6, 2003
Shipping rates from United Kingdom to U.S.A.
| Item | 7 to 14 business days | 2 to 3 business days |
|---|---|---|
| First item | US$ 16.91 | US$ 33.82 |
Payment methods
Seller's business information
Edward Bowditch Ltd
Exstowe, Exton
Exeter, United Kingdom EX3 0PP
Terms of sale
Legal entity name: Edward Bowditch Ltd
Legal entity form: Limited company
Business correspondence address: Exstowe, Exton, Exeter, EX3 0PP
Company registration number: 04916632
VAT registration: GB834241546
Authorised representative: Mr. E. Bowditch
Shipping terms
Orders usually dispatched within two working days. Please note that at this time all domestic United Kingdom orders are sent by trackable UPS courier, we choose not to offer a lower cost alternative.