Advances in Advertising Research VIII : Challenges in an Age of Dis-engagement

Zabkar, Vesna (EDT); Eisend, Martin (EDT)

ISBN 10: 3658187301 / ISBN 13: 9783658187309

Published by Springer Gabler, 2017

About this Item

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Bibliographic Details

• Title: Advances in Advertising Research VIII : Challenges in an Age of Dis-engagement
• Publisher: Springer Gabler
• Publication Date: 2017
• Language: English
• ISBN 10: 3658187301
• ISBN 13: 9783658187309
• Binding: Hardcover
• Condition: As New

About this title

Synopsis

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement. These challenges relate to the evidence pointing to increasing/decreasing interactions between actors in social, cultural, and economic systems. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 15th International Conference in Advertising (ICORIA) which was held in Ljubljana (Slovenia) in July 2016. The conference gathered more than 130 participants from various countries from nearly all continents.

About the Author

Vesna Zabkar, Ph.D., is a full professor of marketing and vice-dean of research at the Faculty of Economics, University of Ljubljana.  

Martin Eisend is Professor of Marketing at the European University Viadrina, Frankfurt (Oder), Germany.