This book presents an edited collection of chapters from academic and industry expert contributors focusing on the directions of blockchain cryptocurrency from leading authorities in their field providing the cutting-edge and timely insights in the world of cryptocurrency behaviour. Whether you are a researcher, a portfolio manager, financial adviser, or nvesting novice, this book will provide you with thought provoking perceptions and insights. It will bring you fully up to date on the consumer issues, trends, and challenges in the world of blockchain crypto behaviour equipping you to understand and meet current challenges to come.

Advances in Blockchain Research and Cryptocurrency Behaviour provides an interesting and thought-provoking insight into blockchain and cryptocurrency behaviours and is filled with new insights into: Consumer adoption and behaviour; digital currency innovations; blockchain technology and governance; sustainability and environmental impact; branding and resilience and investing in blockchain. The culmination of many decades of investing experience and academic research, this book makes complex issues interesting and logical.

About the Author

Carolyn Strong is a Professor of Marketing at Cardiff Business School where she teaches marketing with a focus on ethical, environmental, and social issues. She is the long-standing Editor-in-Chief of the Journal of Strategic Marketing.

Brett A. S. Martin (Ph. D.) is Professor of marketing at QUT Business School in Australia. His research examines consumer behavior, retailing, advertising and tourism including both quantitative and qualitative work.

Polymeros Chrysochou is a Professor of Marketing at the Department of Management, Aarhus University, Denmark. He is also a Research Fellow at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia.

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