Advancing Communication Science: Merging Mass and Interpersonal Processes (SAGE Series in Communication Research)
Language: English
Published by SAGE Publications, Inc, 1988
- Hardcover
- Used
Condition: Used - Near fine
US$ 79.68
Quantity: 1 available
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Ancien livre de bibliothèque avec équipements. Couverture différente. Edition 1988. Tome 16. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Different cover. Edition 1988. Volume 16. Ammareal gives back up to 15% of this item's net price to charity organizations.
Seller Inventory # F-991-152
- Title
- Advancing Communication Science: Merging Mass and Interpersonal Processes (SAGE Series in Communication Research)
- Publisher
- SAGE Publications, Inc
- Publication year
- 1988
- Condition
- Bon
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0803931417
- ISBN 13
- 9780803931411
Ten chapters discuss ways in which interpersonal and electronic mass communication affect each other, regarding emotional communication and need as determinants in media selection. The authors emphasize the need for special communication skills in the interpretation and use of television, and the role of interpersonal communication in shaping the contours of broadcast news output.
The final chapter is a dialogue on the history and evolution of communication leading to a better understanding of where the field is today and to a broader perspective of the future.
"Synopsis" may belong to another edition of this title.
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