This incisive book examines the motivations behind consumer psychology and investigates future directions in the field. Leading experts adopt an interdisciplinary approach, evaluating the foundations, structural issues and factors influencing the evolution of consumer psychology.

Contributors assess structural advancements, including a shift in the debate around the replication crisis, as well as new theories on fundamental constructs such as extreme attitudes and judgment under uncertainty. Chapters explore the impact of technological developments, health disparity, consumer beliefs, trust and complaints, analysing consumer agency, behaviour and attitudes in these contexts. This book provides a platform for progressing research and practice, highlighting methods and examples that promote further studies in this field.

Advancing Consumer Psychology is a valuable resource for scholars and students of business and management, psychology, marketing and economics. Practitioners in branding, business and marketing will also benefit from the insights into the changing nature of consumer psychology and projections for its future.

About the Author

Edited by Paul M. Herr, Professor Emeritus of Marketing and Virginia-Carolinas Professor Emeritus of Purchasing Management, Pamplin College of Business, Virginia Tech, Alexander Fedorikhin, Associate Professor of Marketing, Kelley School of Business, Indiana University, Dawn Iacobucci, E. Bronson Ingram Chair Emerita and Professor Emerita Management in Marketing, Owen Graduate School of Management, Vanderbilt University and Frank R. Kardes, Distinguished University Research Professor and Donald E. Weston Professor of Marketing, Department of Marketing, Carl H. Lindner College of Business, University of Cincinnati, USA

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