Title: How to Advertise: A Professional Guide for the Advertiser. What Works. What Doesn't. And Why.
Publisher: St. Martin's Press
Publication Date: 1977
Language: English
ISBN 10: 031239585X
ISBN 13: 9780312395858
Binding: paperback
Edition: 5th or later Edition
Condition: New
Weight: 7 ounces

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A text for Advertising majors.

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