Reprint. First published London: Hutchinson Business, 1988. Series: Routledge Library Editions: Marketing. Num Pages: 198 pages, black & white illustrations. BIC Classification: KJSA; KNTY. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 28. Weight in Grams: 362. . 2014. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.

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Bibliographic Details

Title: Advertising for Account Holders (RLE Marketing): Routledge Library Editions: Marketing: Volume 3
Publisher: Routledge
Publication Date: 2014
Language: English
ISBN 10: 1138787035
ISBN 13: 9781138787032
Binding: Hardcover
Condition: New

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Synopsis

The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and media teams, and helping to get the best out of both client and agency.

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