Advertising Account Planning

Kelley, Larry

ISBN 10: 0765640368 / ISBN 13: 9780765640369

Published by Routledge, 2014

About this Item

The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.

Seller Inventory # BSM.19L3K

Bibliographic Details

• Title: Advertising Account Planning
• Publisher: Routledge
• Publication Date: 2014
• Language: English
• ISBN 10: 0765640368
• ISBN 13: 9780765640369
• Binding: Soft cover
• Edition: 3rd Edition
• Condition: good

About this title

Synopsis

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

About the Author

Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books.

Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.